CHAIN STATION: Tell Your Soul Story
Our lives are made up of connections, people, and places. It’s living art. What if you could create a physical representation of your special moments? Now you can with our latest collection, CHAIN...
View ArticleWhat to Wear: Thanksgiving Day
It’s hard to believe that Thanksgiving is just a couple weeks away, but we are so ready to catch up with friends and family, eat a whole lot of pumpkin pie, and—of course—get decked out in a festive...
View ArticleStay Connected: CHAIN STATION
What’s your favorite thing about CHAIN STATION? Is it the endless combinations of charms? Or that it adjusts to virtually any length? Or is it just that it’s fresh and fabulous? Whatever it is that...
View ArticleMake it Yours: Mixing and Matching
The great thing about ALEX AND ANI jewelry is that there are no rules: each collection complements one another and adding different textures and styles only makes your #CHARMEDARMS more interesting....
View ArticleKindred Cord: A Style Guide
Have you heard the news? Our latest collection is for you. Yes, you! After reading your requests, we’re happy to introduce Kindred Cord – an ode to your hobbies, professions, favorite animals, and...
View ArticleCreate Your Own: CHAIN STATION
Life is a constant exploration. It’s a journey that can only be taken once. Along this winding and tumultuous path, there are rest stops – points in time where we reflect and stay a while. We like to...
View ArticleWhy We Love Crystal Infusion
The latest additions to our Crystal Infusion collection feature an array of radiant hues perfect for adding a touch of glamour to your look. We’re all about crystals this season: from their...
View ArticleEmbrace the Connection: Kindred Cord Video
This holiday season, we invite you to discover the link that connects us – the common thread we all share. _____ Like common interests and goals that bring us together, our new Kindred Cord Collection...
View ArticleSpotlight On: Kindred Cord
Kin·dred (adjective): one’s family and friends; of a similar nature or character; sharing common interests and goals. Kindred Cord is the common thread – the link that connects us on our life’s path....
View ArticleLayered in Meaning: Path of Symbols
Reinvent fashion. Add symbolism to style. Pick pieces that reflect your unique self: mind, body and soul. Explore one of our most prized collections: Path of Symbols. From original designs to timeless...
View ArticleSpotlight On: Kindred Cord
Kin·dred (adjective): one’s family and friends; of a similar nature or character; sharing common interests and goals. Kindred Cord is the common thread – the link that connects us on our life’s path....
View ArticleWhy I Wear CHAIN STATION: Meet Deidre F.
It’s time to design your soul story – one charm at a time. _____ The ultimate form of living art, CHAIN STATION allows you to create a necklace that is uniquely you. Select an expandable chain and...
View ArticleDecember Inspiration: Give from the Heart
Take a look around – the holiday magic is everywhere. It’s present in a smile from a stranger, a call from an old friend, or an unexpected gift to brighten your day. The holidays have a way of...
View ArticleNew Online Feature: Shop by Symbol
As a meaning based company, our goal is to bring you sentimental products that speak to you on a personal level. It’s easier than ever to find pieces that resonate with you by using the new “Shop by...
View ArticleKindred Cord: A How-to
Calling all arm candy aficionados! As you may have heard, we recently launched Kindred Cord - an ode to the common thread we all share. _____ Recently, many of you have reached out asking for...
View ArticleA “Charming” Offer: CHAIN STATION Promotion
At ALEX AND ANI, we make products that tell a story. Our latest collection, CHAIN STATION, allows you to design a necklace by selecting charms that represent your life’s unique blueprint. Just in time...
View ArticleSpotlight On: Kindred Cord
Kin·dred (adjective): one’s family and friends; of a similar nature or character; sharing common interests and goals. Kindred Cord is the common thread – the link that connects us on our life’s path....
View ArticleGlam It Up: Fab & Festive
During the holiday season, there’s no such thing as too much sparkle! Our latest collection, Retro Glam, has a nostalgic feel and features glistening and radiant beads. Here are our top three tips for...
View ArticleDress for the Occasion: Crystal Infusion
One of our latest collections, Crystal Infusion, encompasses the spirit of the holiday season with its radiance and shine. Completely versatile, our Crystal Infusion pieces can easily be dressed up or...
View ArticleWhy I Wear CHAIN STATION: Meet Janelle M.
It’s time to design your soul story – one charm at a time. _____ The ultimate form of living art, CHAIN STATION allows you to create a necklace that is uniquely you. Select an expandable chain and...
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